Shopper Metrics and Profiling

Keep track of your brand and your competitors performance across the category. Easily determine how brands are performing or changing. Understand what is driving your brand’s sales across specific retailers or channels.


Shopper Metrics and Profiling Report

Business Questions Answered

  • Where do my shoppers shop?

  • Who else goes shopping with my shoppers?

  • What is my brand's purchase frequency?

  • How do my shoppers pay when they buy my brand?

  • When do my shoppers shop?

Key Metrics

  • Demographics - Age, Gender, Ethnicity, Household Size, Income, Marital Status, and more.

  • Basic Metrics - Household Penetration, Purchase Frequency, Spend per Trip, Average Basket Spend, Average Basket Units, plus indexes.

  • Favourite Retailers

  • Payment Methods

  • Timing - Time of Day & Day of Week

  • Trip Type


Starting $2,850 +GST



Uno Insights data come from our National Receipt Panel that is based on a sample of over 350,000 receipts.

This means everyone who responded to your questions have an actual verified purchase. Our panel brings your insights closer to the purchase decision, allowing you to effectively target your questions to the exact shopper making the purchase.


Have more questions?

Send us a message and our team will be in touch.

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