Promotion Tracking Report

Business Questions

  • Were the buyers of my promotion already regular buyers of my product?

  • Did the promotion help bring new people to my brand or to the retailer?

  • Of those that bought my brand for the first time, how many purchased again after the promotion?

Key Metrics

  • Promotion Summary: Includes: Repeat Buyers, Brand Switchers, Incremental Switchers, New Category Buyers, Household %, % Dollars, %Trips, % Units

  • Conversion: Includes: % of Households, Average Dollars per Trip, Index Dollars Per Trip, for a variety of breakouts under New and Existing Buyers

 
 
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Methodology

Uno Insights data come from our National Receipt Panel that is based on a sample of over 350,000 receipts.

This means everyone who responded to your questions have an actual verified purchase. Our panel brings your insights closer to the purchase decision, allowing you to effectively target your questions to the exact shopper making the purchase.

 
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Have more questions?

Send us a message and our team will be in touch.

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