Start with the “Business Question”

How does my brand win online?

What is the closure rate for my brand/category online?

Who are my online brand/category shoppers?

What are the top products that are being bought online?

Which e-tailers are important for my category?

What brands over-index online vs offline?

Understand which channels online brand shoppers are shifting from?

How do I convert more shoppers online and what is the size of prize?

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