Uno Insights' panel is designed to provide a broader and more representative 'mini-Australia' while enabling deeper dives into specific subsets of the population than traditional panels support.
We capture shopping activity from FMCG good and retailers of all sizes across all classes of trade, including supermarkets, independents, dollar, discounters, pharmaceuticals, convenience & pet supply.
By capturing more shopping trips each day than most panel, Uno Insights can provide statistically significant measures for the deeper insights that brands need most.
By leveraging mobile technologies to capture receipt images, Uno Insights has simplified the panelist experience which results in a broader, more engaged base of panelists than other traditional methods can deliver.
Our technologies extract each shopper's item-level purchase data from receipt images and associate each line-item with real-world products, panelist profiles and other market data.
To bring this data to life, our engineers use an array of expertise ranging from computer vision, natural language processing & machine learning, to social media & big data analytics.
Uno Insights offers many different reasons why someone would be willing to share their purchases, for example, school & charity-promoted fundraising, instant win gaming, spend tracking and the standard opportunities to earn rewards. As a result, Uno Insights’ panel is comprised of a broader range of demographic & psychographic profiles than legacy panels.
Our analytics are demographically weighted and balanced to provide a nationally projectable sample of Australian shopping behaviour. In addition, our shopper profiles, psychographic attributes and Facebook integration provide unparalleled opportunities for segmentation.
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