Lapsed Shopper Analysis

Analyse lapsed/inactive shoppers and identify ways to win them back. Knowing the reason consumers stopped buying your brand is the key to learning the why behind the buy and gaining a larger share of shopper wallets.

 
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Lapsed Shopper Report

Business Questions Answered

  • How much have lapsed shoppers impacted trips to my brand or retailer?

  • Where are the shoppers that have stopped shopping a brand, or at a specific retailer, going to instead?

  • How does each shopper type affect trips and spend, and which one should I focus on?

  • Are lapsed shoppers still shopping in the retailer for other products?

  • Are new shoppers new to the product, or retailer?

  • Are repeat shoppers spending more or less on a category or product in the most recent time period?

Key Metrics

  • Total composition: Identify the composition of your shopper group – percent of lapsed, repeat and new shoppers in a given time period and how much these contribute in terms of spend, units and trips

  • Comparison: Understand how the share of households, spend, trips, units across lapsed, repeat and new shoppers for your brand or store, compare to other brands in the category, or stores

  • Lapsed, Repeat & New: Understand if the shoppers continue to buy the brand at other stores, do they buy other products within the same category at the same store?

  • Store Preference: See which stores each group purchased the selected product during both timeframes

  • Product Preference: See which brands or categories each group purchased the selected product during both timeframes

  • Shopper Opinions: Ask the shoppers why they stop buying

Price

Starting $8,950 +GST

 
 
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Methodology

Uno Insights data come from our National Receipt Panel that is based on a sample of over 350,000 receipts.

This means everyone who responded to your questions have an actual verified purchase. Our panel brings your insights closer to the purchase decision, allowing you to effectively target your questions to the exact shopper making the purchase.

 
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Have more questions?

Send us a message and our team will be in touch.

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