Household and Brand Affinity Measurement

Diagnose which brands and categories go home together in the same basket; find product location opportunities that create incremental sales for the retailer.


Household & Brand Affinity Report

Business Questions Answered

  • Which competitive brands do my product's shoppers tend to buy?

  • Which products over-index among our shoppers vs. buyers of the competition that will give us an idea of shoppers' overall shopping portfolio?

  • Are we successfully hitting our targeted shoppers? Discover opportunities to leverage similarities with other brands to update messaging.

Key Metrics

  • Percent of Households

  • Percent of Spend

  • Dollars per Trip


Starting $2,850 +GST



Uno Insights data come from our National Receipt Panel that is based on a sample of over 350,000 receipts.

This means everyone who responded to your questions have an actual verified purchase. Our panel brings your insights closer to the purchase decision, allowing you to effectively target your questions to the exact shopper making the purchase.


Have more questions?

Send us a message and our team will be in touch.

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