Basket Affinity Report

The Basket Affinity Report measures the degree to which two products are likely purchased in the same shopping trip. This report also helps you see the impact of that cross-purchase has on the total basket.


Basket Affinity Report

Business Questions Answered

  • What else is in the basket when my brand is being bought?

  • What % of trips that contain my item also include an adjacent category?

  • How much do shoppers spend on the basket with and without my brands?

  • Is the propensity for the two products to be cross-purchased significantly higher than would be expected?

  • When an adjacent brand is purchased along with my brand, how does that impact the amount spent on my item?

  • Are retailer baskets larger when two products are purchased together indicating the combination drives incremental sales for the retailer?

Key Metrics

  • Basket Size Together

  • Basket Size Companion

  • Difference in Basket

  • % of Trips

  • Spend per Trip Together

  • Spend per Trip Companion

  • Difference in Spend per Trip


Starting $2,850 +GST



Uno Insights data come from our National Receipt Panel that is based on a sample of over 350,000 receipts.

This means everyone who responded to your questions have an actual verified purchase. Our panel brings your insights closer to the purchase decision, allowing you to effectively target your questions to the exact shopper making the purchase.


Have more questions?

Send us a message and our team will be in touch.

Blue bg.jpg
Member Login
Welcome, (First Name)!

Forgot? Show
Log In
Enter Member Area
My Profile Not a member? Sign up. Log Out