Ad Idea Testing

This is a pre-launch testing tool for trialing ideas, images, logos, taglines, static ads, and more. It allows you to understand which elements to keep or modify before the next stage of testing.

 
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Ad Idea Testing Report

Key Benefits

  • Test up to 20 items quickly and at an affordable price

  • Measure for appeal, uniqueness, behaviour change, and more

  • Test a wide variety of stimuli (including concept ideas, logos, names, claims and storyboards) in image and text format

  • Responding panelists can highlight what they like or dislike to provide diagnostic feedback

  • See the panelists actual buying frequency and behaviour, i.e. whether they are a heavy category buyer or a light category buyer

  • Additional key measures help reach an understanding regarding key drivers and outcome like purchase intent, uniqueness, and attribute association for each of your concepts

This report is suitable for:

  • Idea testing

  • Positioning

  • Naming

 
 
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Methodology

Uno Insights data come from our National Receipt Panel that is based on a sample of over 350,000 receipts.

This means everyone who responded to your questions have an actual verified purchase. Our panel brings your insights closer to the purchase decision, allowing you to effectively target your questions to the exact shopper making the purchase.

 
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Have more questions?

Send us a message and our team will be in touch.

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